The most useful type of back link is the 1 way backlink. Many site marketers waste valuable time sending out loads of emails to other web site owners asking for link exchanges between sites. This is a waste of time because the resulting reciprocal links are not that useful in increasing web site traffic. Instead, site marketers should be putting effort into attracting one way back links to their web sites.

Unfortunately, one way backlinks are difficult to get unless you know the best methods for getting them. And even knowing the best methods, you can still expect to put in some work to build them.

A tried and true method for building a good supply of one way backlinks is to write articles and distribute them to article directories. This will be really effective if you write enough articles. Most web site owners give up after writing just 5 to 10 articles, but to be really successful you need to write at least 40 or 50 articles for each website you wish to promote.

A great approach is to couple article marketing with a website matching system like Neurolinker. This allows you to place your articles on a large number of other websites, getting good quality backlinks to your website. Since the links come from your articles, they are by definition relevant links and are therefore highly valued by the search engines.

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